"Sharing of win-win through Shea Nut"
Vision & Goal
Located in the eastern part of Africa, Uganda is a place where nature and people coexist with fertile land and thick forests.
The shea fruit growing in Uganda, which is called Nilotica species which has higher oleic acid content compared to West African shea fruit, has excellent skin absorption, soft texture, and contains polyphenols with excellent antioxidant properties.
Shea trees have been a valuable resource that has provided major food and skin treatments to Natives of Africa for centuries, and are currently being used in a variety of bio industries of the United States and Europe, in pursuit of improving the quality of life.
Shea butter, which contains abundant nutrients including essential fatty acids such as Omega 3 and Omega 6, acts as moisturizing, anti-aging, anti-inflammatory, etc.. And the demand for shea butter in the cosmetics and pharmaceutical industries have been constantly increasing. In the confectionery industry, shea butter is also used as a substitute for cocoa butter in chocolate processing. Despite its excellence of properties, East Africa is not yet diversified in the shea industry compared to West Africa.
withshea is a Shea Value Chain business led by Laonz Co., Ltd. Contributing to the development of the shea industry in Uganda by empowerment of farmers in shea fruit cultivation area, which has abundant resources and potential, and operating own processing center, and as a sustainable development model that reinvests profits by reforestation and research.
withshea Model : Shea Value Chain
Quality control training for cooperatives
Competitive shea products
Shea tree reforestation, R&D
The first GSA membership in Korea
Laonz Co., Ltd. is the first company in Korea to acquire a GSA membership.
We strive to build a sustainable business model by empowering women engaged in the shea industry and consider environment conservation.
The Global Shea Alliance is a non-profit industry association with 500 members from 35 countries including women's groups, brands and retailers, suppliers and NGOs. Through public-private partnership, the GSA promotes industry sustainability, quality practices and standards, and demand for shea in food and cosmetics. GSA's sustainability program focuses on four values: empowering women, decent working condition, development of local communities and protection of ecosystems.